If you want to reduce the bounce rate on your website, then you have to boost customer experience on your site.
The high bounce rates are simply proofs that visitors and customers aren’t comfortable with the experience they are getting.
So it doesn’t matter if what you are selling on the site is exactly what they need, provided the experience is bad, they’ll bounce and look elsewhere.
When the experience is so good, engagement is almost inevitable and they keep coming back for more.
For most customers who endure the bad experience and make still shop, you can be rest assured they won't be returning.
Below are 5 Ways you can Boost Customer Experience on your Website so without further ado, let’s jump right in!
Make the Site Mobile Friendly
t's not enough for a site to be compatible with mobile devices, it has to be user-friendly on the devices. Some sites when loaded on mobile devices, aren't fully functional or hiding some details.
Then you get that message asking you to load on a desktop for a better experience. Now that's a terrible rerouting for mobile users who make up to 50% of website users.
People shop with mobile phones on-the-go, in the restroom, while watching TV, while eating, and doing just about anything that can permit them to still use their phones.
You don't want to lose these people because your website is struggling to fit into their devices.
Avoid Intricate Themes and Plugins
Some of the high-quality themes and plugins you add to your online shopping site make the site lag and this can be so annoying.
Some themes delay the loading pages, and while navigating through the site, there are hitches due to some videos or other large-sized web design features.
The entire design experience compounds into an ugly one for both mobile and desktop users. Go simple with the design of the user interface, the goal is for products to get the needed engagement and not for aesthetic allures.
No one wants to hang around a site where it’s difficult to navigate around. Some simpler designs look beautiful regardless.
Make the Site Intuitive and Easy to Navigate with Site Search
If your site is counter-intuitive, you might want to create a demo to show users how to find their way around the site.
That’s a recipe for failure and higher bounce rates already. The site should be intuitive so whatever the user is thinking is always the right thing.
This aids navigation around the site and boosts the experience positively. Using site search can also help users find products or whatever they need seamlessly and faster.
The stress of scrolling and looking for certain needs on the site is evaded with a functioning site search.
Less is Always More with Content and Post
Don't clutter your site with wordy content, most site visitors know where to go when they need to read lengthy posts.
They are on your site for a specific purpose and that's for shopping or finding products that they can peruse and make recommendations to their colleagues. So, find a way to cut the fat out of your content and posts.
Make the posts simpler to understand by using relatable and transitional words. Trim the longer sentences by getting rid of redundant words and replacing them with the use of power words across all your posts.
And you should know that the attention span of humans is getting shorter by the day. Ensure your contents are well written with the right elements to grip readers' attention and make them commit to the site with their allegiance.
Incorporate Live Chats
This can be the best experience for most customers visiting your site. With a live chat feature using a chat BOT, questions can be answered instantly when they ask for it.
Granted, sometimes it can be annoying to have these chat BOTs popping up when navigating around the site but they certainly come in handy when there’s a need.
Think of all the time it’ll take for a customer to send a mail inquiring about something important about the brand and then getting a reply probably after some minutes or hours.
That can be avoided with a live chat BOT that supplies all the answers the customer throws at it. If the BOT feature is too expensive, a customer representative can be designated to Mann the site and respond whenever a customer asks a question.
Customer service sometimes is the best experience for customers.
Jennifer McArdle is the owner and founder of McArdle Media.