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Facebook 101 - What You Need To Know As A Small Business In this webinar we discussed the differences between a personal Facebook Profile, Page, and Group, and how to use them following best practices. We also discussed the different ways to interact with posts, such as Liking, Comments, Sharing, etc. Social Media 101 - What You Need To Know As A Small Business What exactly is social media, what are the major platforms, and why does a small business need to be on social media? We answered these questions and more during this educational webinar. Paid, Earned, Shared, and Owned Media - What You Need To Know Websites and Social Media and Email... Oh My! What are paid, earned, and owned media and where do websites, social media, and email come in to play? We answered these questions and more during this educational webinar. You'll learn the importance of having digital marketing channels that cover all three areas.  Canva is by far my favorite tool for creating content, including social media images, mini videos, GIFs, presentations, PDFs... the list goes on and on.
Launched in 2013, Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere. (Canva) If you've never used Canva, it could feel intimidating and a bit overwhelming, but once you jump in and play around with it, you realize the potential for creating is endless. I chose Canva years ago when creating content because I wanted to have control over the content I created, but I didn't want to learn the intricacies other platforms, such as Photoshop and Illustrator. Canva makes it easy for the everyday person to create brilliant content. Visit Canva at https://www.canva.com/ and see what you can come up with. There is a free version so you can dip your toe into the water to see what it's all about. If you decide to use it on a regular basis and need access to more images and features, the paid version is worth it. |
AuthorJennifer McArdle is the owner and founder of McArdle Media. Archives
December 2022
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