Many site owners want to be more visible to online shoppers than their competitions. For this, they spend a considerable amount of their investment on SEO.
But there is plenty one can do to help rank their site without having to spend too much money.
That is what we are going to look at in our post…how to maximize organic traffic in the most efficient way.
Focus on your readers and not SEO
Very often site owners will optimize for SEO to rank as high as possible on search engines.
However, remember who you are creating content for…your readers. Instead, focus on creating something that the readers will find useful, and naturally, your SEO will improve.
To create content that is helpful to readers, start by creating their bios. This helps you to understand them better and figure out their problems.
Utilize long-tail keywords
Many site owners and bloggers will use the most common keywords for a specific subject. However, the downside to this is that such keywords will have a lot of competition as many competitors are also using them.
This makes it harder for readers to find you.
Using long-tail keywords allows you to rank for a specific topic. They have less competition which makes it easier for readers to find your content.
After all, you want to target your content to individuals who are searching for answers to a specific question.
One of the best ways to gain organic traffic is to blog on a regular. Users can find more information than they can find on the Home Page or About Us page.
One thing that you should be careful about however is creating spammy content. This will have a negative effect and will cause your site to lose rankings.
Create more quality content
Remember what we said about creating blogs that are useful to readers? This point adds to that. You must create more quality content. However, make sure that you never sacrifice quality.
This will help draw in more organic traffic without having to risk your site’s SEO. The more quality content that you have on your site, the higher your chances of increasing organic content.
The way to guide readers to more useful content on your website? Use internal linking. Note that you can only use internal linking when you have plenty of quality content on your site or blog.
The benefit of this is that it can also increase the time that readers spend on your site which is a great way to tell Google and other search engines that your website offers quality content.
As a result, your rankings improve.
Remember however that you should never use too many internal links on a blog that this will cause it to look like spam.
Use of social media
Social media offers an excellent way for you to drive organic traffic to your site. The most popular is that you can promote your content through your followers on your chosen social media platform such as Facebook, Pinterest, and Instagram.
Note that to maximize the use of social media in promoting your site, you may want to increase the number of followers. You can do this by offering and promoting useful and interesting content.
Gaining organic content doesn’t have to be difficult nor expensive. With a few tips and tricks, you can increase traffic to your site which will translate to more conversions. Just make sure that you uphold quality in everything that you do.
Regardless of your marketing campaign whether it is running Facebook ads or creating a message for your homepage, the message needs to resonate with people and do so in a powerful way. Only then can you gain an edge in compelling people to purchase your products.
However, this is often something that is more said than done to many businesses. They fail to create powerful and impactful messages and instead create messages that are too generic which then fails to grab attention. Eventually, the business will fail to match up to its competitors and eventually go under.
So how do you ensure that this doesn’t happen to your business?
Understand your audience
The first thing is to understand who you are marketing to? What are their problems, wants, and needs?
You will need to identify a niche and marketing persona. Only then can you create the ideal message in your marketing campaigns.
You will also need to identify, call, and survey your target audience to find out what they are searching for in the market.
As you interview members of your audience, you will begin to notice patterns and can then use this information in creating highly tailored marketing messages.
You can do this by following the same messaging framework that your business uses. The more customers can identify a certain type of message with your brand the more they are likely to trust you.
Customers like consistently and it is this consistency that creates a feeling of reliability and subsequently trust.
For instance, you can use a tagline, and value prop on all your brand messaging. You can then craft your copy around the same value pillars for your brand.
Craft messages to people
This is one of the most downplayed and lightly taken strategies when crafting marketing messages. You need to talk as if you are speaking to people and not about people. For instance, in the massage use second-person voice. This means using “you” and avoiding using “them”
Also, avoid using complicated words and jargon as this can leave people confused and feeling as though the advertisement wasn’t meant for them.
What we are saying here is to talk to people like humans.
Keep things short, simple and direct
With marketing, the goal is to always first and foremost grab attention. Don’t overplay it by using long and complicated text messages and lengthy paragraphs.
Instead, use short and simple text as this has been proven to be more effective at not only grabbing attention and sending leads through the sales funnel.
As you create copy, read through again and make it shorter and tighter while ensuring it is clear and concise.
Make use of emotion
The best way to make ensure that your marketing copy resonates with customers is by making use of their emotions. Arouse their need to use your product and they are much more likely to convert.
To do this figure out people’s needs, fears, and wants and create copy around them.
When marketing, talk more about the benefits of your products rather than their features. Customers don’t care about the technicalities that go into creating the product. Instead, they care about whether the product is going to help them or their loved ones.
Making a marketing message that converts is not as difficult as it may appear. With a few tips and tricks that appeal to the customer psyche, you can increase sales. Just make sure to follow up on your marketing campaigns and make tweaks where necessary. This ensures your message resonates well with your target audience.
When live chat first came out, it revolutionized service delivery. It was now easy for customers to get an agent and receive support and the customers felt heard. Because of this, they reported higher levels of satisfaction.
This is the power of a conversation. The great thing is that it is also being utilized in other areas of marketing.
But what is it?
What is conversational marketing?
Conversational marketing encompasses all methods used to engage with the customers in a dialogue or conversation. This can include live chat, SMS messaging, and live video call on social media.
Why your business should use conversational marketing
There are some key advantages to conversational marketing that goes over and above the more traditional marketing methods such as online contact forms and email marketing.
You are better able to understand your customers’ needs
Having a conversation with a potential customer is the best way to build a good rapport and relationship. Via conversation you are also able to better assess your customers’ pain points and which solutions they are looking for.
With the information gathered through conversation, you can improve the product, tailor marketing campaigns, and create content that best appeals to the needs of your customers.
The potential for more sales
Traditional methods of lead generation have one flaw—lag time. Often there is time between a customer filling out a form and a marketing agent reaching out to them, or before sending an email and getting a response.
During this time the customers could lose interest and switch over to a competitor.
With conversational marketing tools such as live chat, you can respond to a customer as soon as they reach out. In fact, many customers will opt for such tools due to their quick response to any other tools.
No, we don’t mean offering support here. What we mean is that when it comes to online shopping, customers do not have access to a salesperson to help them during the shopping experience.
The downside to this is that in case the customer has a bad experience, they are likely not to return to your online store.
With conversational marketing tools such as live chat, a customer and ask questions and ask for support and receive both within an instant. If a customer is shopping during odd hours chatbots allow them to still receive assistance as it mimics the human experience.
Tips to utilize conversational marketing
Install live chat
Live chat is the quickest way to utilize conversational marketing in your business. Often businesses will include chat boxes that offer fast assistance to customers while also providing them with the option of talking to a live agent.
Offer personalized messages
If you opt for chatbots, it is important to keep in mind that customers prefer speaking to a live person. You can use this to tailor your chatbot messages to sound just the way you do when answering questions.
Ensure that the chatbot feels natural by altering the time and the responses to sound as if a live person is responding.
Combine conversation marketing with digital marketing
While conversational marketing is a great way to offer a more personalized experience for your customers it is important to say that you do not neglect other digital marketing options for relationship building.
Whether it’s social media marketing or email marketing. They should complement your conversational marketing plans.
Conversational marketing opens new doors to lead generation and customer retention. It also offers opportunities for better understanding the customer. The information you gather through conversational marketing can help improve the bottom line.
Jennifer McArdle is the owner and founder of McArdle Media.