If you want to be successful at digital marketing, there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and / or creation; marketing needs to be at the top of that list. Marketing sometimes can be left to the wind. But, if you really want to be successful, you have to place a high priority on it.
We also know that digital marketing can be overwhelming. That’s why we’ve broken down our tips into 4 weeks. These bite size chunks will help you move your marketing plan forward without the stress.
Week One – Planning Ahead
One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so for any given product or service. It’s not a “one and done” proposition. It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel.
Week Two – Email Marketing
Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of hungry prospects. Make it your goal to fill your list so that you can market your products and services repeatedly to your audience in a more direct way. Create ongoing campaigns for your auto responder segmented by where, when and how a prospect signs up for your list. If you know in advance what you will write about on your blogs, social media and in email marketing, you’ll be more successful.
Using a product like Constant Contact can make the email marketing process easy and helps you track your results.
Week Three – Smart Promotion Tactics
You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right. The fact is you don’t have to resort to sleazy tactics to succeed at online promotion and sales. You can market your products and services with integrity and pride because all the products and services you create are exactly what you claim they are. No marketing “puffery” required. When you are proud of your products and services you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from your products and services when they are of high quality.
Week Four – Getting Exposure
Even if your business is 100 percent online, getting exposure may require that you step outside of your comfort zone and start using other mediums such as:
Planning out what you will do each week, then simply repeating it every time you have a new product or service will help you become more successful than you ever thought possible. If you play your cards right, the truth is, increasing your profits is simply a few weeks away.
Don’t forget, McArdle Media is here to help. The world of digital marketing can be daunting, but we can work with your business to craft and implement a digital marketing plan that is right for you.
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Jennifer McArdle is the owner and founder of McArdle Media.