You can ask 100 people why they HATE sales and they invariably come back with the same answer:
IT FEELS SLEAZY, IT FEELS SLIMEY, IT FEELS TOO SALESY.
Promoting products and services online is a great way to earn money. There are many different products and services out there to promote, and you’ve likely created your own, but in order to get them in front of the right clients at the right time, you will have to promote them.
Chose top notch products, use them first, and be honest about them. When you create something of your own, make it the best you are capable of making it. As long as you are completely honest about the products and services you promote, you should not have any issues with product promotion.
Create Top Notch Products and Services
Anything you do starts with the products that you create and the services you offer. If your product or service is not top notch you will feel bad about trying to get people to buy it because you will not feel honest or good about it. Instead of doing that, create a real honest to goodness product or service that solves problems for your audience in a way that no one else can. If you do that you’re going to feel great about promoting it to others in multiple ways, because you’ll be proud of it.
Find & Use Other Peoples Products Prior to Promotion
If you promote other people’s products or services, it’s important to try out at least a few of the products and services put out by that business. Unless you try it out you will have no idea whether the products are as good as they say they are. More than likely if you try a couple and they are of high quality you can be safe to promote the other products and / or services from that business. The truth is you’re just going to feel better if you know what the products are like before you promote them.
Be Honest About Every Product
If you are always honest about every product or service that you promote, focusing on the problems it solves for your audience you’ll never go wrong. The blog posts you write, the sales pages that you create, everything is designed to promote the solutions the product provides. If you can remember to focus on solutions, you’ll write honest promotional materials about each product or service and feel good about it.
Under Promise and Over Deliver
TV advertising often focuses on something called “puffery” and that is actually an acceptable thing to do in advertising.
“This is The BEST Widget you’ll Ever Need” That is puffery.
You really don’t know if it’s the best widget but you say that because right now you believe it to be true. Lying would be something like, “You’ll Lose 100 lbs. in 1 Month” using our product. You know that’s impossible so to say so would be lying. Instead, create marketing and advertising that tells the truth about your product or service so that when they receive it, they’re blown away by how awesome it is.
Creating and promoting products and services that you know to be effective will not require you to do anything sleazy. In fact, when you know about products that can help your audience, not promoting them would be much worse.
If you want to learn more about how to promote your products and/or services online, McArdle Media would love to help you. Each marketing we develop for clients is custom created to meet the needs of the business in alignment with the business and sales goals.
We can take to stress out of online marketing and get you in front of the right audience in the right place at the right time. We've done it for our clients and we can do it for you too.
Contact Us to learn more.
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Jennifer McArdle is the owner and founder of McArdle Media.