If you want to be successful at digital marketing, there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and / or creation; marketing needs to be at the top of that list. Marketing sometimes can be left to the wind. But, if you really want to be successful, you have to place a high priority on it.
We also know that digital marketing can be overwhelming. That’s why we’ve broken down our tips into 4 weeks. These bite size chunks will help you move your marketing plan forward without the stress.
Week One – Planning Ahead
One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so for any given product or service. It’s not a “one and done” proposition. It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel.
Week Two – Email Marketing
Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of hungry prospects. Make it your goal to fill your list so that you can market your products and services repeatedly to your audience in a more direct way. Create ongoing campaigns for your auto responder segmented by where, when and how a prospect signs up for your list. If you know in advance what you will write about on your blogs, social media and in email marketing, you’ll be more successful.
Using a product like Constant Contact can make the email marketing process easy and helps you track your results.
Week Three – Smart Promotion Tactics
You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right. The fact is you don’t have to resort to sleazy tactics to succeed at online promotion and sales. You can market your products and services with integrity and pride because all the products and services you create are exactly what you claim they are. No marketing “puffery” required. When you are proud of your products and services you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from your products and services when they are of high quality.
Week Four – Getting Exposure
Even if your business is 100 percent online, getting exposure may require that you step outside of your comfort zone and start using other mediums such as:
Planning out what you will do each week, then simply repeating it every time you have a new product or service will help you become more successful than you ever thought possible. If you play your cards right, the truth is, increasing your profits is simply a few weeks away.
Don’t forget, McArdle Media is here to help. The world of digital marketing can be daunting, but we can work with your business to craft and implement a digital marketing plan that is right for you.
Time. There never seems to be enough of it.
As a small business owner your time is precious. Here are some easy time-saving social media tips to help you free up time from your digital marketing and get you back to YOUR business.
1. Automate. Automate. Automate.
Do you have time to spend hours each day posting to your social media accounts? Probably not. The best way to free up your time on a daily basis is to set up and utilize an automated scheduling tool such as Buffer or Hootsuite. With these programs, you can schedule social media posts ahead of time and free up time from your day-to-day operations.
Remember the old Ronco tagline “Set it and forget it?” With these programs, you can select an image or link to post, schedule the time and date to post, select which social media platform(s) to post to, and the scheduling tool will do the rest. Set it and forget it.
You will still want to check on your social media platforms on a regular basis in order to communicate with your audience and reply to their questions/comments, but your content can be scheduled ahead of time allowing you to focus on your audience and your business.
2. Don’t Reinvent the Wheel
When it comes to social media content, you don’t have to reinvent the wheel. Though it is important to create your own branded content, your audience will also be interested in shared content from other sources as well. That’s where curated content comes in.
So what is curated content? This is content that you see online that you would like to share with your audience, but that is not your own uniquely created content.
Let’s say there is an expert in your field who posts an excellent blog post on their website. Sharing this type of content with your audience allows you to give your audience the information they are looking for and lets them know that you are keeping your finger on the pulse of your industry. They will look to you as an authority in your field.
Just remember, when you curate content, you need to give credit to the original creator.
Check out this HootSuite article, “The Complete Guide to Content Curation: Tools, Tips, Ideas” for more information about curated content.
3. Create Evergreen Content
Do you remember learning about evergreen trees and plants in your elementary science class? It was so amazing to learn that there are plants and trees that keep their leaves all year long.
Evergreen content is content that is relevant all year long.
Evergreen content can come in the form of social media images, blog posts, videos, etc. The idea is that you create the content once and can re-use or repurpose it for future use.
For example, if you are a bakery, you could write a blog post about baking traditions and baking as a family. This type of post could be shared during various holidays throughout the year.
Perhaps you own a specialty running store. You could write a blog post about preparing for races and re-share the blog post throughout the year when major races are planned in your area.
Of course, you still want to create seasonal content, but evergreen content will save you time, and may also give you a jumping off point to create your seasonal content as well.
Social Media is Here to Stay, and You NEED it for Your Business
Love it or hate it, social media plays a major role in our society. People look to social media to learn about businesses, including your business. It is important to have an active social media presence for your business.
For many business owners, they know how to use social media and know the tips and tricks to save time but they are still overwhelmed. We understand. You didn’t go into business to be on social media all day, right?
If you are looking for help with your social media and digital marketing needs, McArdle Media, LLC is here to help. We would love to learn more about your business, your business goals, and create and implement a social media and digital marketing strategy to help you grow your business.
But more specifically, it takes a lot of time to be on social media and to do it right. You’re likely already stretching yourself too thin, don’t add to it by being on a social media platform that will not benefit you, and where your audience is likely not going to be in the first place.
So you may be wondering, “which platform is right for me?”
There are many questions to ask about your business, your customers, and what you are trying to accomplish with your online marketing.
Check out this article from Sprout Social, “The Ultimate Guide to Social Media Marketing” with a breakdown of each popular social media site and how they are used.
And don’t forget, McArdle Media, LLC is here to help. We can help you by:
We want you to succeed and to be able to focus on YOUR business, not your social media.