Question of the Day – Do I Have to Be on Every Social Network?

We hear this a lot from small business owners: Do I have to be on every social network?

No.

In fact, being on EVERY social media platform does not make sense for every business. Each social media platform is designed for a specific intent and for a specific audience.

But more specifically, it takes a lot of time to be on social media and to do it right. You’re likely already stretching yourself too thin, don’t add to it by being on a social media platform that will not benefit you, and where your audience is likely not going to be in the first place.

So you may be wondering, “which platform is right for me?”

There are many questions to ask about your business, your customers, and what you are trying to accomplish with your online marketing.

Check out this article from Sprout Social, “The Ultimate Guide to Social Media Marketing” with a breakdown of each popular social media site and how they are used.

And don’t forget, McArdle Media, LLC is here to help. We can help you by:

• performing a current social media audit
• setting up the appropriate social media account(s) for your business
• managing your social media accounts
• and much more

We want you to succeed and to be able to focus on YOUR business, not your social media.