One way to have a larger impact with your online marketing efforts is to ramp up your exposure. Exposure means that more people start to get to know you as an expert. You have seen it happen on TV when a new show is coming – teasers, sneak peeks and little bits of information come out about the show. Becoming known as an expert in your niche is a lot like that. A little sneak peak at a time will go far in pushing you toward expert status. It’s a fabulous way to make a big impact quickly. People listen to experts, sign up for their lists, and wait with bated breath for their next offering.
Some ways to start getting more exposure are:
Participating in these activities and anything else that you can think of that will increase your exposure will help you gain expert status a lot faster than if you did nothing. Be sure to take your time with each addition to your roster. You want to give each new venture plenty of time to work before adding more to your schedule.
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Jennifer McArdle is the owner and founder of McArdle Media.